The Vietnamese Student Association at Michigan State University has unveiled its new and official logo.
The logo created, is a part of the organization’s plan to restructure itself with a brand new identity that hopes to connect its members and the community. The logo is the work of its very own VSA alumni and MSU advertising student, Lam Matthew Nguyen.
When thinking of ideas of how the organization wanted the logo to look, “I wanted something that will be able represent who we are as an organization, what we plan to do, and our culture as a whole,” says President John Dinh. The Vietnamese Student Association aims to bring together individuals, regardless of race, who have an interest in learning more about the Vietnamese culture. Its organization goals also aim to empower the next generation of Vietnamese leaders with a passion for service, propensity for leadership, and self-awareness with the intent of advocating for progress.
The logo has three graphical elements that create a bold, but yet simplistic and clean look. The three stripes embarked on the “V” represents its acknowledgement of freedom. The use of the Vietnam map identifies the organization’s country and the use of the lotus is the country’s flower and reflects the organization’s vision of unifying its members to create a strong family.